A new campaign launches today, on World Mental Health Day 2014, to address the stigma around mental health in African and Caribbean communities in Birmingham and Lambeth, south London.
'Forget the label - just listen!' is the latest campaign from project Time To Change, run by charities Mind and Rethink Mental Illness, to challenge the stigma around mental health.
According to Time To Change, "over 90% of people from Black and Minority Ethnic communities with experience of mental health problems face discrimination as a result of their experience."
Over 90% of people from Black and Minority Ethnic communities with experience of mental health problems face discrimination as a result of their experience.
The multimedia campaign will combine traditional advertising with social media and live events, where members of the local community can meet campaigners and hear about their experiences.
In South London, the campaign is being run in partnership with Lambeth council and is supported by internationally acclaimed poet and spoken word artist Jean Binta-Breeze, who will perform at tonight's launch event in Lambeth town hall from 7.15pm.
Ms Binta-Breeze told Time To Change: "Being a user of mental health services, I am very aware of the issues and the stigma attached around mental health and the over-diagnosis of African and Caribbean communities. It was the support of my family and community - particularly my mother - that has helped me to develop into the person I am now.
Issues of stigma, discrimination and racism [contribute] to mental health.
RSCPP therapist Joanne Collins operates in the borough of Lambeth and was delighted to hear of a campaign specifically targeting the needs of African and Caribbean people living with mental illnesses in her area.
To find out more about the campaign, visit Forget the label - just listen! on the Time To Change website.